Mark C. Romig, APR
A native New Orleanian, Mark is the CEO of the New Orleans Tourism Marketing Corporation (NOTMC), the city’s official leisure travel promotion agency responsible for enhancing the tourism industry through effective marketing and promotional programs. An established public relations and marketing professional and is currently accredited (APR) by the Public Relations Society of America. Mark has been involved in a variety of historic and milestone events throughout his career, including the development of the Hotel Inter-Continental New Orleans, the 1984 Louisiana World’s Fair, U.S. presidential nomination attempts by both Elizabeth and Bob Dole, the successful 1999 reopening of Harrah’s New Orleans, the 2006 Sugar Bowl (only Sugar Bowl game ever to be played outside of New Orleans due to Katrina) and the wildly successful Idea Village New Orleans Entrepreneur Week.
Prior to joining NOTMC, Mark served several years as Vice-President of Marketing and Public Relations for HCA Inc. – Delta Division (Hospital Corporation of America). HCA is one of the nation’s largest healthcare providers, operating hospitals in 20 states and England. The Delta Division encompasses HCA’s Louisiana and Mississippi operations, including Tulane Medical Center and Tulane-Lakeside Hospital. Mark joined HCA after a sixteen year career at Peter A. Mayer Advertising. Named Top Executive by the Advertising Club of New Orleans in 2002, he was promoted to President of Peter A. Mayer Advertising’s Public Relations Division in 2004, managing a staff of ten professionals and dozens of clients. While at Peter Mayer Advertising, Mark also provided professional support to many community initiatives including the introduction of former New Orleans Chief of Police Richard Pennington, the Bring New Orleans Back Commission and the Fleur de Lis Ambassador Program. Prior to joining the agency in 1992, Mark served as Vice President – Public Affairs for New Orleans-based Hibernia National Bank. From 1985 to 1987, and then again for a brief period in 1988, Mark served on the Secretary’s staff at the U.S. Department of Transportation in Washington, D.C. There, he worked as a Staff Assistant to Secretary Elizabeth H. Dole, and also performed a similar role for Mrs. Dole during her husband’s run for the presidential nomination in 1987-88. Prior to moving to Washington, D.C., Mark was Director of Protocol and Guest Relations for the 1984 Louisiana World Exposition (1984 World’s Fair) from 1982 – 1984. Immediately following the World’s Fair, he served a brief stint as Executive Director of LaFete, New Orleans’ Summer Festival, the non-profit organization promoting New Orleans during the summer months. Prior to joining the World’s Fair team, Mark was part of the team that developed the New Orleans Inter-Continental Hotel, and was hired as its first National Sales Manager.
Active in his community, Mark, along with his father Jerry, is serving as Co-Chair of the Media & PR Committee for the 2013 Super Bowl XLVII Host Committee and is also working in a volunteer leadership role for the city’s participation in the 2012 Bicentennial of the War of 1812 (OpSail 2012). He is a member of the Board of Trustees and Board Secretary for Xavier University of Louisiana. Mark also is a member of the Board of Directors of the Emeril Lagasse Foundation. He is a member of the Board of Directors of the NO/AIDS Task Force. He is president of the Fontainebleau Improvement Association and is affiliated with City Year – Louisiana, serving as a City Year – Louisiana Champion. He is also a member of the New Orleans City Park Board of Commissioners and a Board Member of TKOP – Circle of Courage Mentoring.
Mark is immediate past Chairman of the Board of The Idea Village and is an emeritus member of the Fore!Kids Foundation, producer of the annual PGA TOUR ‘s Zurich Classic of New Orleans. He is a former President and Chairman of the Board of the Sugar Bowl Committee, heading up the organization during Hurricane Katrina, when the annual event was temporarily relocated to Atlanta (currently a member of the Executive Committee). He has also served as Chairman of the Board of Project Lazarus (currently a member of the Development Council) and the Southern Repertory Theater. Mark is past International President of Tau Kappa Epsilon Fraternity (TKE), and is a former board member of the TKE Educational Foundation. He remains active in his fraternity as a leadership development speaker at the Charles Walgreen TKE Leadership Academy, with a concentration on servant leadership models. Mark is a graduate of the New Orleans Regional Leadership Institute and Leadership Louisiana. For several years Mark taught public relations courses at Tulane’s University College.
Mark graduated from Brother Martin High School and attended the University of New Orleans, where he received his B.S. from the School of Business Administration (School of Hotel, Restaurant and Tourism Administration) in 1978. While in college, Mark interned at the Royal Orleans Hotel, working in several departments to gain experience and credit toward his degree. He was named the school’s outstanding alumnus in 1984. Mark is a member of St. Rita Parish in New Orleans. He was also honored by the Young Leadership Council as a Role Model and received St. Elizabeth’s Guild Volunteer Activist Award in 2008.